Apple - it's the interface

It's been a long time since I've owned a Mac - eleven years now. I often miss it. Not for the machine but the user interface (UI), the user experience. One thing that always struck me about the UI, was that they do things right. They were first to let users copy and paste between programs and be able to scale and orient your printed output from any application. It's what and is you want to do and it's consistent across their applications. Enter the iPhone.

I just finished watching the keynote address that Steve Jobs gave at MacWorld to see what all the fuss was about over the new iPhone and can say that they've done it right again. Why? Because they built something around how users atually want to use the device. For example: shrink an image by squeezing it between two fingers on the screen and expand it by stretching two fingers apart; scroll a screen with a flick of the finger; run a real web browser on it; scroll through your music by finger-flipping through album covers like you'd go through your CDs.

Hats off to them for working so hard to keep it simple. That's no easy feat.